I must confess. Some of my clients had no consistency in their marketing.
They constantly doubted the decisions we’d already made, became overwhelmed when I explained the content I was working on or requested meetings with me several times a week to discuss more changes to our strategy.
This inconsistency and repeated ‘reinventing the wheel’ exhausted them (and me).
It caused them to doubt their potential for supporting and impacting their clients.
It also confused the audience they wanted to reach, because we were changing their content topics too often.
Can you relate?
Thankfully, I’ve discovered a solution.
Not a plaster or quick fix. A sustainable remedy for the root cause of their marketing frustrations.
Many of you might be experiencing similar challenges, so I wanted to share this solution with you as well.
To avoid inconsistency and confusion in your marketing, you need to develop your brand’s foundation FIRST – before you focus on implementation.
Yes, someone has to write your content, design your graphics, and distribute all of it.
But you have to lay a solid foundation first.
A strong brand foundation can drastically improve the clarity and impact of all your marketing efforts.
It saves you a ton of time and energy when you create content, and empowers your Social Media/Marketing team to provide better support.
It helps you build authority and visibility with the clients or customers you want to work with and work for.
Every brand needs this, but not every brand gets it right.
That’s where a Brand Development Strategist comes in.
A Brand Development Strategist like me will help you create a brand foundation that includes:
- Internal Brand – Purpose, Vision, Mission and Values.
- Audience Persona – Challenges, Pain-points, Emotional investment, Journey.
- Competitive Analysis – Outlining the strengths and weaknesses of your competition and identifying gaps and opportunities your brand can leverage.
- Positioning Strategy – Identifying gaps and opportunities in the market, then developing the opportunity into a fully formed unique idea.
- Brand Persona – Your Brand’s Personality and Brand Voice.
- Messaging Framework – Key messages that work together as a guide to shape brand communication.
- Storytelling Framework – Creating a narrative in which your audience sees themselves.
- Brand Strategy Guidelines – How your brand should be strategically expressed in the marketplace
Your brand designer and copywriter might consider a few or several Brand elements, such as Internal Brand and Audience Persona.
But a solid brand foundation requires significant time and energy invested in developing and refining every component, as they all work together to inform and guide your brand expression and communication in the marketplace.
Which of these brand elements would you like to know more about?